December 22, 2009

HEWLETT-PACKARD DOESN'T LIKE BLACK PEOPLE


(The following is from an MSNBC article I came across and thought I'd just cut and paste here because it's pretty funny and too large to rewrite on my own)

HP has new software that allows its PC webcams to track faces. That means when you're talking to your friends and family across the miles, you can move about the frame and the camera will follow you . . . Unless you're black, it seems.

A customer named Desi and his coworker, Wanda, demonstrated the flaw and posted the video on YouTube. It's pretty funny, but a slap in the face for company.

"As soon as my blackness enters the frame, it stops tracking," Desi says on the video.

Desi invites his coworker, "White Wanda," to enter the camera frame. Sure enough, the camera follows her around as she moves. "I'm going on record and saying it: Hewlett-Packard computers are racist," Desi said with a laugh.

Unfortunately, HP isn't laughing. Instead, they're taking the lesson and plan to make changes. In a blog entry on its web site, the company's "lead social media strategist" addressed the issue:

"Everything we do is focused on ensuring that we provide a high-quality experience for all our customers, who are ethnically diverse and live and work around the world. That’s why when issues surface, we take them seriously and work hard to understand the root causes. We are working with our partners to learn more. The technology we use is built on standard algorithms that measure the difference in intensity of contrast between the eyes and the upper cheek and nose. We believe that the camera might have difficulty “seeing” contrast in conditions where there is insufficient foreground lighting."

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